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Is gen Z’s love of fried chicken pushing Britain to ‘peak pizza’?

30.11.2025 14:00 | The Guardian World

Competition intensifies as former chief of Domino’s says days of ‘massive growth’ are overPizza has become ubiquitous on British dinner plates, with chains such as Pizza Express, Franco Manca, Domino’s and Goodfella’s dominating the market – but is its popularity starting to cool?Domino’s Pizza Group announced this week that its chief executive of two years had stepped down with immediate effect, less than two weeks after he appeared to suggest the UK may be approaching “peak pizza”. Continue reading...

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