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Prada rescues a fading icon? Versace bought in €1.25bn Italian fashion shake-up

Prada rescues a fading icon? Versace bought in €1.25bn Italian fashion shake-up

03.12.2025 13:39 | Euronews World

The takeover pairs Prada’s minimalist Milanese restraint with Versace’s southern-Italian flamboyance, reshaping Europe’s luxury landscape while offering one last hope for a heritage house that has lost its footing.

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