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Christmas ads put on a diet as UK ban on TV junk food advertising bites

20.12.2025 14:00 | The Guardian World

Gone are shots of puddings and sweets as advertisers try to market other foods to stay within rules coming into force on 5 JanuaryThe festive season is traditionally a time of national culinary overindulgence but eagle-eyed viewers may have noticed that this year’s crop of big-budget Christmas TV ads have been decidedly lean and sugar-free.From Tesco and Waitrose to Marks & Spencer and Asda, the UK’s biggest exponents of extravagant festive food marketing have put their Christmas ads on a diet to comply with new regulations banning junk food products from appearing in TV ads before 9pm. Continue reading...

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