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Department stores fight TikTok and Amazon for beauty shoppers

Department stores fight TikTok and Amazon for beauty shoppers

22.12.2025 11:49 | Euronews World

Beauty bars, robot-applied eyelashes and 18th-century VR chateaus: beauty departments of major department store chains have gone all out as social media and e-commerce reshaped the $129bn US beauty market.

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