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VIP viewing: cinemas bet on luxury bars and beds to usher in a new film era

26.12.2025 09:00 | The Guardian World

Sector reinvests in high-end experiences, from front-row beds to premier pods and business class-style seats with built-in wine coolersFrom champagne coolers to front row VIP beds, cinema owners are investing heavily in premium experiences as the industry gets its box office mojo back.As the third instalment in James Cameron’s blockbuster Avatar series pulls in the Christmas holiday crowds, the UK box office is expected to surpass £1bn in 2025 for the first time since before the global Covid pandemic. Continue reading...

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