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Labour needs complete ‘reset’ to defeat threat posed by Reform UK, says strategist

01.01.2026 19:00 | The Guardian World

New Labour advertising strategist Chris Powell says Reform are threat to democracy and urgent plan must ‘wage and win the daily war for attention’What is Keir Starmer doing to push back the populists? Not nearly enough. We have a plan to take them onKeir Starmer does not have enough of a plan to defeat the “existential threat” that populism poses to UK democracy and should undertake a “fundamental reset”, New Labour’s former advertising strategist Sir Chris Powell has warned.Powell, who is the brother of Jonathan Powell, Starmer’s national security adviser, warned that there were just three years to stop the “new and terrifying threat” of populists, suggesting Reform UK could represent a danger to democracy and national institutions. Continue reading...

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