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Reddit overtakes TikTok in UK thanks to search algorithms and gen z

03.01.2026 09:00 | The Guardian World

Platform is now Britain’s fourth most visited social media site as users seek out human-generated contentReddit, the online discussion platform, has overtaken TikTok as Britain’s fourth most visited social media service, as search algorithms and gen Z have dramatically transformed its prominence.The platform has undergone huge growth over the last two years, with an 88% increase in the proportion of UK internet users it reaches. Three in five Brits online now encounter the site, up from a third in 2023, according to Ofcom. Continue reading...

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