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‘This is business as usual’: boss of bombed Ukrainian vodka maker seeks to expand exports

‘This is business as usual’: boss of bombed Ukrainian vodka maker seeks to expand exports

04.01.2026 07:00 | The Guardian World

Nemiroff says products still reaching UK chains such as Sainsbury’s and Tesco despite production difficultiesBusinesses in Ukraine are “not sitting and waiting for the war to end” and are working to expand despite bombs hitting shipments out of the country, according to a leading vodka exporter to the UK.Yuriy Sorochynskyi, the chief executive of Ukraine’s largest spirits export brand, Nemiroff vodka, has said its products have continued to flow to big chains including Tesco and Sainsbury’s as it copes with the harsh realities of almost four years of war. Continue reading...

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