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JD Sports plans to let shoppers buy through AI platforms

12.01.2026 10:13 | The Guardian World

Retailer to allow ‘one-click purchases’ through assistants such as ChatGPT and Microsoft Copilot, beginning in USBusiness live – latest updatesJD Sports has said it plans to allow customers to directly buy its products through AI platforms without leaving the apps.The British trainer and sportswear company will allow “one-click purchases” through platforms such as ChatGPT and Microsoft Copilot, as big retailers attempt to keep up with AI-powered shopping. Continue reading...

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