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Democrats launch aggressive campaign to win back infrequent voters

04.02.2026 13:00 | The Guardian World

DNC’s Local Listeners initiative will target one million ‘infrequent’ voters in battleground districtsDemocrats are launching an aggressive campaign to win back voters they lost, not to Donald Trump, but to the proverbial “couch,” as they look to regain support ahead of the 2026 midterm elections.On Wednesday, the Democratic National Committee (DNC) rolled out a new initiative called Local Listeners with the goal of targeting over one million “infrequent” voters in key battleground districts. Seeking to build on the party’s string of off-year election victories, which extended into 2026 with an upset in Texas last weekend, the DNC is betting that early, localized outreach will be crucial in winning back these voters’ trust – and their ballots – this time around. Continue reading...

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