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Oatly banned from using word ‘milk’ to market plant-based products in UK

Oatly banned from using word ‘milk’ to market plant-based products in UK

11.02.2026 14:10 | The Guardian World

Supreme court makes ruling after Swedish firm’s long-running battle with trade association Dairy UKThe Swedish-based drinks manufacturer Oatly has been banned from using the word “milk” to market its plant-based products, after a ruling by the UK supreme court.The alt-milk manufacturer has been in a long-running legal battle with the trade association Dairy UK after Oatly trademarked phrases associated with the dairy sector. Continue reading...

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