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Coles offered ‘utterly misleading’ discounts ACCC argues in federal court case

16.02.2026 04:55 | The Guardian World

ACCC alleges the supermarket breached the law by offering ‘illusory’ discounts on many products with ‘Down Down’ promotionFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastColes disguised price increases on at least 245 products by offering discounts that were “literally true” but also “utterly misleading”, the competition regulator has argued at the beginning of a high-profile court case.A federal court battle between the Australian Competition and Consumer Commission (ACCC) and Coles began on Monday, testing allegations the supermarket breached the law by offering “illusory” discounts on many everyday products. Continue reading...

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