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Coles tells court its Down Down promotions were ‘fair dinkum’ discounts and did not mislead shoppers

17.02.2026 02:56 | The Guardian World

Supermarket defends pricing practices after ACCC labels discounts ‘utterly misleading’ in federal court caseFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastColes has defended its promotional prices in a high-profile court case brought by the consumer watchdog, arguing that shoppers would understand the supermarket’s well-known “Down Down” promotion to be “fair dinkum”.The federal court battle between the Australian Competition and Consumer Commission (ACCC) and Coles began this week, testing allegations the supermarket breached the law by offering “illusory” discounts on many everyday products. Continue reading...

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