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Ebay buys Depop for $1.2bn in effort to lure younger shoppers

19.02.2026 04:43 | The Guardian World

Deal agreed to acquire British secondhand fashion resale app from Etsy as interest in such marketplaces soarsThe online retailer eBay has agreed to buy the British secondhand fashion resale app Depop from Etsy for about $1.2bn (£890m) in cash, as eBay targets younger fashion-loving consumers.The deal comes at a time when secondhand marketplaces continue to soar in popularity, especially among gen Z shoppers – born between 1997 and 2012 – amid a squeeze on household incomes and concerns about sustainability in fashion. Continue reading...

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