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WPP to merge ad agencies and cut jobs in radical shake-up to counter AI threat

26.02.2026 09:58 | The Guardian World

Group aims to be ‘simpler, lower-cost, AI-enabled business’ and achieve £500m of annual savings by 2028The beleaguered advertising group WPP has announced a radical restructure to counter the threat posed by the AI revolution, including merging its ad agencies and cutting jobs.Aiming to be “a simpler, lower-cost, AI-enabled business”, the London-based company laid out plans to achieve £500m of annual savings by 2028, at a cost of £400m over two years. Continue reading...

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