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UK supermarket chain Iceland drops trademark dispute with Iceland

04.03.2026 11:50 | The Guardian World

Company promises ‘rapprochement discount’ with shoppers from country after decade-long action in EU courtThe UK supermarket chain Iceland has reportedly abandoned its decade-long trademark battle with Iceland and instead promised a “rapprochement discount” for shoppers in the country.After the budget grocery chain suffered its third legal loss last year, its executive chair, Richard Walker, said on Wednesday that it would draw a line under the dispute. Continue reading...

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