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UK junk food ad ban so diluted it may be largely ineffective, experts say

10.03.2026 20:41 | The Guardian World

Exclusive: Report suggests only 1% of annual spend on food and drink adverts will be affected after industry lobbyingThe junk food ad ban intended to curb childhood obesity will only affect 1% of the £2.4bn spent annually on advertising food and drink, and may prove a “paper tiger”, ministers have been told.The government has hailed the ban on advertising foods high in fat, salt and sugar, which came into force on 5 January, as a decisive and world-leading move that will remove 7.2bn calories from UK children’s diets every year. Continue reading...

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