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Nigeria’s online content creator market has boomed. Can the skit-makers and streamers make it pay?

15.03.2026 13:00 | The Guardian World

As platforms make less from advertising, creators are struggling to monetise work – leading to calls for more government investment and tax breaksOn a humid afternoon in Lagos, a shoot for a comedy skit is under way on a set that looks more like a small film production.Dozens of people mill about: lighting assistants, a sound engineer, a makeup artist and even a content creator recording unscripted behind-the-scenes footage. At the centre is Broda Shaggi, born Samuel Animashaun Perry, who is issuing instructions, rehearsing lines and performing caricatures. Continue reading...

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