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‘From high flyer to dead parrot’: former billion-dollar eco-shoe brand Allbirds sold for $39m

02.04.2026 14:35 | The Guardian World

Once-hyped, celebrity-backed company snapped up by American Exchange Group for fraction of former valueBusiness live – latest updatesAllbirds, the San Francisco sustainable trainer brand once valued at more than $4bn, is being sold for just $39m after global demand for its wool-based footwear failed to materialise.American Exchange Group, the owner of a string of brands including the fashion label Ed Hardy and the accessories maker Born, is snapping up the struggling company once touted as the future of footwear. Continue reading...

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