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JetBlue sued over claims it uses customers’ personal data to set ticket prices

23.04.2026 17:12 | The Guardian World

Lawsuit follows exchange on X in which airline suggested customer should clear cache or book with incognito windowSign up for the Breaking News US email to get newsletter alerts in your inboxJetBlue has been sued in a proposed class action claiming it uses customers’ personal data to set ticket prices, after its response to a social media post raised concern that the carrier employed “surveillance pricing” to make flying more expensive.According to a complaint filed late on Wednesday in Brooklyn federal court, JetBlue conceals its use of “trackers” to set prices dynamically, and shares data with third parties whose programs help it decide when to raise fares. Continue reading...

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