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Coles put commercial interests above its customers – and was caught red-handed

14.05.2026 09:19 | The Guardian World

Reputation of Australia’s big supermarkets takes another hit as federal court finds Coles misled shoppers by promoting fake discountsGet our breaking news email, free app or daily news podcastColes’s “Down Down” promotion is one of Australia’s best known campaigns. But the supermarket has been caught red-handed after a federal court judge found Coles misled shoppers by promoting fake discounts.Through its proceedings, Australia’s competition regulator has given consumers an intriguing look-behind-the-curtain moment, exposing how a major supermarket sways shoppers to buy its products. Continue reading...

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