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Lululemon apologises after Japanese drum row at Great Wall yoga event

Lululemon apologises after Japanese drum row at Great Wall yoga event

17.06.2026 13:10 | The Guardian World

Online uproar in China follows Canadian brand’s use of taiko drum at sponsored festival held to celebrate Chinese cultureThe activewear brand Lululemon has apologised after a promotional event held on the Great Wall of China appeared to mistakenly feature a Japanese drum, prompting an uproar.The Canadian-headquartered company, known for its upmarket yoga leggings, has been growing rapidly in China and arranged for a yoga festival to take place in late May on a section of the wall near Beijing. Continue reading...

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