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Adidas, Uniqlo and Calvin Klein ads banned over ‘recycled’ clothing claims

24.06.2026 02:01 | The Guardian World

UK regulator has increased its scrutiny of fashion retailers over potentially misleading environmental statementsAds for Calvin Klein, Adidas and Uniqlo promoting “recycled” clothing and shoes have been banned by the UK watchdog after the advertisers were unable to prove their green claims.Each of the fashion companies ran paid-for Google ads, with Adidas promoting “recycled running shoes”, Calvin Klein “recycled” tops for women, and Uniqlo advertised fleece coats and jackets made from “recycled materials”. Continue reading...

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