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‘Proteinmaxxing’ could lead to higher prices for infant formula, say experts

01.08.2026 08:00 | The Guardian World

Whey protein, a key infant formula ingredient, is in growing demand, partly linked to rising use of weight-loss drugsThe rise of “proteinmaxxing” – a trend in which consumers try to eat as much protein as possible – could lead to higher prices for infant formula, experts warn.Whey protein, a key ingredient in infant formula, has surged in popularity over the past year as health professionals emphasise the benefits of protein. Continue reading...

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