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US firms that kept DEI policies despite ‘go woke, go broke’ threats thrived

14.08.2026 14:00 | The Guardian World

Exclusive: Companies that kept policies did just as well financially, even after Trump’s executive order, as those that didn’tConservative backlash was supposed to put an end to the diversity, inclusion and equity (DEI) movement as companies were warned “go woke, go broke”.In January 2025, Donald Trump delivered a death knell, ending DEI within the federal government with executive orders and threatening to target companies that still supported it. Companies including Google, Goldman Sachs, McDonald’s and Walmart that had embraced DEI years earlier fell into line and announced an end to their policies. Continue reading...

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