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David Beckham takes £39m dividend as World Cup deals drive record profits

25.09.2026 12:38 | The Guardian World

Former footballer appeared in about 12 ad campaigns this summer, pushing brands revenue to $110.5mBusiness live – latest updatesDavid Beckham has taken a $51m (£39m) dividend from his business empire fuelled by a series of deals with brands for the Fifa World Cup.Beckham appeared in about a dozen ad campaigns across this summer’s tournament in the US, working with brands including Lenovo, McDonald’s, Bank of America, Verizon and PepsiCo’s crisps brand Lay’s. Continue reading...

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