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Supermarket shake-up: why Asda or Morrisons could vanish within a decade

08.10.2026 13:00 | The Guardian World

Talks between Sainsbury’s and Morrisons have set industry tongues wagging, with analysts saying the market is ripe for changeTesco lifts profit forecast and says shoppers are resilientBusiness live – latest updatesThey may be two of the most recognisable brands in Britain, with a combined 188 years serving shoppers, but industry watchers agree that either Asda or Morrisons – or both – could disappear within a decade.This week, it emerged that Sainsbury’s and Morrisons – the UK’s second- and sixth-largest supermarket chains – had held merger talks between last November and February, before the larger player decided to walk away. Continue reading...

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