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Shein outsells British rival Asos as UK revenue hits £2.58bn

09.10.2026 14:49 | The Guardian World

Online retailer’s 26% jump sharpens focus on exemption letting cheap parcels into the country duty-free Shein, the online fast-fashion retailer founded in China, increased sales in the UK by just over a quarter last year, overtaking British rival Asos.The company, whose global parent group listed on the Hong Kong stock exchange and valued at just over $26bn (£19.6bn) last month, increased sales at its UK division by 26% to £2.58bn, according to accounts filed at Companies House. Continue reading...

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