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Merry squishmas: £10 squeezy banana on list of top festive season toys

14.10.2026 17:03 | The Guardian World

Social media-driven craze puts ‘squishies’ up there with evergreen favourites such as Lego and Barbie, Hamleys saysA cartoonish banana so addictively squidgy that it is “really difficult to put down” is tipped to be among the must-have toys this Christmas, according to expert buyers at Hamleys.The £10 “slow-rise, squeezable, sensory” fruit taps into the “squishies” craze that is fuelling a high street boom in toy sales. Hamleys expects to sell thousands of the Big Squij toys, which come in a variety of food and animal shapes filled with a flour-based compound, in the coming weeks. Continue reading...

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