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Dermatologists criticise ‘dystopian’ skincare products aimed at children

16.11.2025 14:33 | The Guardian World

Marketing or celebrity-led treatments for toddlers and upwards described as ‘ridiculous’ and lacking in skin benefitDermatologists have criticised an actor’s new skincare brand, calling it “dystopian” for creating face masks for four-year-olds, warning that the beauty industry is now expanding its reach from teenagers to toddlers.It comes as a growing number of brands are moving into the children’s, teenage and young adult skincare market. In October, the first skincare brand developed for under-14s, Ever-eden, launched in the US. Superdrug has just created a range for those aged between 13 and 28. Continue reading...

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